When even the writing plans did not succeed, Reino Rinne decided to establish a local newspaper with a circulation area of Kuusamo, Posio, Taivalkoski and Pudasjärvi. The name of the paper became Koillissanomat, which referred to the provincial Koillismaa concept created by Rinne, who was chosen as editor-in-chief. Along with his work, Rinne and his family moved to the church town of Kuusamo in 1950 to edit his magazine, which at first appeared once a week, expanding to three days in the 1960s. The wide circulation area and the diversity of the interests of the subscriber base in the different holders of Koillismaa caused work as well.
Reino Rinne’s last real work of fiction, the novel The Gold Panner, was published by Otava in 1955. It told the story of the development of a young man in Northern Finland, whose milieu was formed by the living environment familiar to the author. It was no longer Lapland, as in earlier novels, but his own creation, Koillismaa.
